Rights
owners send Google more and more copyright takedown requests. The
statistics said that the search engine is required to remove 18 links to
"pirate" pages every second, and this number continues to grow. Rights
owners can be understood – by sending takedown notices, they hope to
steer prospective customers away from pirate portals.
The number of DMCA notices has increased dramatically over the years – while 7 years ago Google received only a few dozen requests per year, now the same number is reached in a few seconds. For example, over the past month, copyright holders submitted about 47 million notices, which makes it 18 links per second. As for the last week, the company got a staggering 12.5m reported links, which proves that the surge in notices is still ongoing.
The largest number of requests comes from the BPI and RIAA – they have sent notices for 5.5 million URLs over the past month (12% of all notices). However, the outfits are topped by takedown agencies Rivendell and Degban, who account for reporting 7.7 and 6.3 million links respectively.
Overall, within the past month, over 2,600 rights owners submitted takedown notices targeting 77,500 separate domain names. The top targets include the relatively unknown MP3 search engine myfreemp3.re and a number of The Pirate Bay related domains.
Usually, Google removes all of the reported URLs, but sometimes takedown notices also include duplicate or non-infringing links, and in this case the company takes no action. Even despite such a huge number of processed requests, many copyright holders are still not happy with the search engine’s take on the piracy problem. For example, such Hollywood representatives as the RIAA and MPAA have repeatedly stressed that Google does not do enough to remove pirated content from the top search results.
In respond, the company has gradually altered its search algorithms. In October 2014, Google introduced the most significant change yet, downranking websites that often link to pirated content.
Still, the entertainment industry continues to urge the company to completely de-list infringing domains and boost the rankings of legal alternatives. Apparently, until Google agrees to comply, the number of reported links wouldn’t decrease.
The number of DMCA notices has increased dramatically over the years – while 7 years ago Google received only a few dozen requests per year, now the same number is reached in a few seconds. For example, over the past month, copyright holders submitted about 47 million notices, which makes it 18 links per second. As for the last week, the company got a staggering 12.5m reported links, which proves that the surge in notices is still ongoing.
The largest number of requests comes from the BPI and RIAA – they have sent notices for 5.5 million URLs over the past month (12% of all notices). However, the outfits are topped by takedown agencies Rivendell and Degban, who account for reporting 7.7 and 6.3 million links respectively.
Overall, within the past month, over 2,600 rights owners submitted takedown notices targeting 77,500 separate domain names. The top targets include the relatively unknown MP3 search engine myfreemp3.re and a number of The Pirate Bay related domains.
Usually, Google removes all of the reported URLs, but sometimes takedown notices also include duplicate or non-infringing links, and in this case the company takes no action. Even despite such a huge number of processed requests, many copyright holders are still not happy with the search engine’s take on the piracy problem. For example, such Hollywood representatives as the RIAA and MPAA have repeatedly stressed that Google does not do enough to remove pirated content from the top search results.
In respond, the company has gradually altered its search algorithms. In October 2014, Google introduced the most significant change yet, downranking websites that often link to pirated content.
Still, the entertainment industry continues to urge the company to completely de-list infringing domains and boost the rankings of legal alternatives. Apparently, until Google agrees to comply, the number of reported links wouldn’t decrease.
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