Apple Users Sleep at Night, Android Users Don’t

According to the recent survey by an online advertising agency which runs mobile adverts, there are some strange facts about Android and Apple users. Chitika, which serves up adverts on over 300,000 sites in the United States and Canada, pointed out that Apple’s users love advertising. Indeed, even though there are fewer iPhones operating, they seem to be hitting a lion’s share of the advertising.

The results of the survey revealed that Apple’s share of the advertising traffic was 62%, while Android’s share was 38%. However, analyst estimates that Android devices are currently outnumber iOS in North America. Chitika tracked about 300 million ad impressions hour-by-hour within the first week of May and graphed the results according to the mobile platform used by the visitor.

So, for both groups of users most advertising traffic occurred at 10PM, which means that the late evening hours are the most popular browsing times for people. However, iOS users showed a sharp 7 hour fall-off after this peak, which means that Apple users normally go to sleep at night. In the meantime, Android users for some reason don’t stop hitting the advertising until 4:00 and 5:00 a.m.

Study on Social Networking

A study conducted by the University of Michigan claims that social media websites like Facebook and Twitter are a narcissist magnet. For example, young adults of college age and their adult counterparts are using such services in order to bolster their egos and control perceptions of others. It was also suggested that vain college-age students prefer using Twitter to make their opinions and views seem important.

According to a University of Michigan researcher, social networking is about making individual’s image, how they are seen, and also checking on how others respond to that image. Apparently, the young tend to overvaluate the importance of their own opinions. For example, via Twitter, they are trying to broaden their social circles while broadcasting their views about various topics and issues.

In the meantime, adults exhibiting narcissism also tend to prefer Facebook for the same purpose. The study suggests that middle-aged adults normally have already formed their social selves and they just use social media in order to gain approval from people who are already in their social circles. The study tried to find out whether the narcissistic behavior was related to the amount of time a person spent posting, reading posts and commenting.

Thus, people were divided into two groups. The first tested 486 college students with an average age of 19 over the extent of their social media usage. The group also took part in a personality assessment measuring exhibitionism, superiority, authority, and self-sufficiency. It appeared that young adult college students who used Twitter extensively scored higher in certain types of narcissism.

The second group of the study focused on 93 adults with an average age of 35. The group completed a similar online survey, and it also turned out that middle-aged adults narcissists posted more frequent status updates on Facebook as well.

Tor Systems Used for Illegal Activities

According to statistics, many thousands of people access shady sites via Tor every day. While most users say they use the systems because they want to stay anonymous, some exploit the layers of proxies to find drugs.

Originally, the Onion Router has been created by the US Navy a decade ago in order to keep government communications safe from prying eyes. The reports say that Tor had reached about 600.000 users annually. The way it works is quite simple to understand – instead of using one proxy to hide the IP addresses, it uses a whole chain of proxies, hence its name.

A decade ago nobody had this concept of privacy, but now this doesn’t seem so far-fetched anymore. While Tor claims to be used daily for various purposes by the military, journalists, law enforcement officers and activists, the Child Exploitation and Online Protection Center is warning that 1/3 of its users are suspected of conducting a wide range of unauthorized activities. Some people confessed they had started using Tor to buy drugs online. This is why some experts now believe that Tor should be blacklisted by governments. As for the United Kingdom, the country’s Prime Minister believes that sites and search engines have to take responsibility for what they offer, particularly when it comes to kids porn. David Cameron believes that Internet companies and search engines should use their extraordinary technical abilities to do more to root out child pornography. As a result, the government keeps convening a round-table of the largest online companies and demands to do more.

In the meanwhile, the backside of the problem is privacy – this is an overgrowing concern in the past several years. The experts admit that because of government collusion with record companies and rights owners to crack down on file-sharing copyrighted content, Internet users had to start using such networks as Tor, which were previously only used by advanced users and people looking for illegal content. So, people targeted by this type of law will do what they can to seek out material.

Among Tor users, there are innocent family people – they use Tor because they just don’t want themselves or family followed around by councils or the police. While the industry experts agree that the problems at hand can’t be ignored, the issue could easily get out of hand, like it happened with P2P.