According to the recent survey by an online advertising agency which runs mobile adverts, there are some strange facts about Android and Apple users. Chitika, which serves up adverts on over 300,000 sites in the United States and Canada, pointed out that Apple’s users love advertising. Indeed, even though there are fewer iPhones operating, they seem to be hitting a lion’s share of the advertising.
The results of the survey revealed that Apple’s share of the advertising traffic was 62%, while Android’s share was 38%. However, analyst estimates that Android devices are currently outnumber iOS in North America. Chitika tracked about 300 million ad impressions hour-by-hour within the first week of May and graphed the results according to the mobile platform used by the visitor.
So, for both groups of users most advertising traffic occurred at 10PM, which means that the late evening hours are the most popular browsing times for people. However, iOS users showed a sharp 7 hour fall-off after this peak, which means that Apple users normally go to sleep at night. In the meantime, Android users for some reason don’t stop hitting the advertising until 4:00 and 5:00 a.m.
The results of the survey revealed that Apple’s share of the advertising traffic was 62%, while Android’s share was 38%. However, analyst estimates that Android devices are currently outnumber iOS in North America. Chitika tracked about 300 million ad impressions hour-by-hour within the first week of May and graphed the results according to the mobile platform used by the visitor.
So, for both groups of users most advertising traffic occurred at 10PM, which means that the late evening hours are the most popular browsing times for people. However, iOS users showed a sharp 7 hour fall-off after this peak, which means that Apple users normally go to sleep at night. In the meantime, Android users for some reason don’t stop hitting the advertising until 4:00 and 5:00 a.m.
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