The tech giant was required to take down 345 million links to copyrighted material last year, which is almost double the amount requested the year before. Over 17% of those requests came from the British Phonographic Industry (BPI), the collective body for the British music business – this entity submitted over 60 million notices.
According to the media reports, most of those notices were honored, and the requested links have been removed from Google’s search results. But not in all cases – sometimes Google takes no action if it decides that the links do not lead to any copyright infringement or they have already been taken down.
According to the statistics, most takedown notices were provided for three domains: rapidgator.net, 4shared.com, and uploaded.net – each of them accounted for over 5 million requests.
Google admitted that online piracy still remains a challenge, and the company takes it seriously, developing and deploying anti-piracy solutions. In response, the BPI claims that when people search for music or video, they should get legal results and nothing else. The agency insists that Google’s efforts should guide more consumers to such legitimate services as Spotify, Deezer and iTunes, not to fraudulent torrent or hosting services. In this case, such efforts would represent a step forward for musicians, labels and other content creators. This is why the British Phonographic Industry will continue negotiations with the search engines and government to make sure such measures bring result. However, the anti-piracy outfit recognized that Google does realize the need to take further action.
Apparently, the entertainment industry believes that Google goes not far enough, because it refuses to automatically delist such illegal services as The Pirate Bay.
According to the media reports, most of those notices were honored, and the requested links have been removed from Google’s search results. But not in all cases – sometimes Google takes no action if it decides that the links do not lead to any copyright infringement or they have already been taken down.
According to the statistics, most takedown notices were provided for three domains: rapidgator.net, 4shared.com, and uploaded.net – each of them accounted for over 5 million requests.
Google admitted that online piracy still remains a challenge, and the company takes it seriously, developing and deploying anti-piracy solutions. In response, the BPI claims that when people search for music or video, they should get legal results and nothing else. The agency insists that Google’s efforts should guide more consumers to such legitimate services as Spotify, Deezer and iTunes, not to fraudulent torrent or hosting services. In this case, such efforts would represent a step forward for musicians, labels and other content creators. This is why the British Phonographic Industry will continue negotiations with the search engines and government to make sure such measures bring result. However, the anti-piracy outfit recognized that Google does realize the need to take further action.
Apparently, the entertainment industry believes that Google goes not far enough, because it refuses to automatically delist such illegal services as The Pirate Bay.
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